Apple itself has already confirmed the name, and now Apple Insider has snapped some early pictures at the Moscone Center that reveal the iCloud logo / icon. Shockingly, it's a cloud.
Inside, a huge banner depicts Mac OS X Lion, iOS 5, and iCloud as being the three components adding up for WWDC 2011. Additional banners hung from the ceiling are still under wraps.
In previous years, Apple has kept some of these banners under wraps until the Keynote presentation.